First-party visitor & revenue analytics
Sessions, conversions, revenue, multi-touch attribution. The Datafast-grade dashboard, drilled to the campaign that moved it.
Visual: an uptrending sparkline of revenue across the last 12 weeks.
Analytics first. Your AI, your tokens.
The DTC analytics platform with built-in attribution. Datafast-grade analytics, TripleWhale-grade revenue attribution, Hyros-grade match rates — for a fraction of the cost.
The platform
We’re an analytics platform first — first-party pixel, real-time visitor and revenue analytics, world-class UTM-driven attribution, blended MER, and cohort LTV. Ad ops is what you can do once you have the data. Three paths to ROAS: paste a platform token, upload an ad-spend CSV, or just install the pixel and see revenue by source — no connection required. One platform for the metrics that matter, the data that proves them, and the agent that acts on them — flat, predictable pricing that doesn’t punish you for growing.
Who it’s for
Built for teams that need one honest view of where their visitors, revenue, and ROAS are actually coming from — pixel-only or fully-connected.
Blended ROAS, MER, CPA, and source/medium attribution in one dashboard — so you know which channel is actually driving revenue, not just clicks.
Manage Meta Ads and Google Ads side by side with the same attribution lens. No more flipping between Business Manager and Google Ads Editor to answer a single question.
Multi-account reporting, client workspaces, and role-based access. Onboard a new brand, connect tokens, and deliver a client-ready dashboard in under an hour.
Flat $9-$499/mo pricing with no revenue-banded surprise invoices. Self-hostable on your own Postgres + Tinybird if compliance requires it.
Features
A Datafast-grade analytics platform with the cleanest UTM attribution in DTC — sharper with every data source you layer on.
Sessions, conversions, revenue, multi-touch attribution. The Datafast-grade dashboard, drilled to the campaign that moved it.
Visual: an uptrending sparkline of revenue across the last 12 weeks.
Cleanest UTM grid in DTC. Auto-normalized, hygiene-checked, joined to your real revenue. The foundation TripleWhale and Northbeam can’t beat.
Visual: a 4-column UTM grid (source, medium, campaign, revenue) with google / cpc / brand-search at $24.1k as the top row.
Stack Shopify + Meta + Google + Klaviyo on top of the pixel. Cohort LTV, blended MER, MMM contribution — the math gets sharper with every connection.
Visual: stacked horizontal bars labelled Pixel, Shopify, Meta + Google, Klaviyo + TikTok — widest at the foundation, narrower as you stack on.
Paste a Meta, Google, TikTok or Klaviyo token in 5 minutes — auto-sync overnight. Or just install the pixel for revenue-by-source (no spend, no ROAS but full Datafast view). Logging unsupported platforms (Reddit, Snap, podcasts) — that’s manual entry.
Visual: three small cards labelled "Paste token (5 min, no OAuth)", "Upload CSV (manual ad spend)", and "Pixel only (rev by source)".
Ask Claude what’s working. Bring your own model key — OpenRouter, Anthropic, Google, OpenAI.
Visual: a chat exchange — "Why is MER down this week?" answered with "Meta CPMs +18% on prospecting; brand search held."
Connect any AI agent · Model Context Protocol
We expose an open Model Context Protocol server. Bring your AI’s subscription and your Admaxxer data — read campaigns, revenue, attribution, MER, LTV, MMM, and run ad ops with explicit confirmation. No proprietary SDKs, no vendor lock-in.
Plus any MCP-compatible client. Read the full setup guide or check the open spec at modelcontextprotocol.io.
Compare
vs. Datafast, Plausible, Fathom, GA4 — analytics platforms.
| Capability | Admaxxer | Datafast | Plausible | Fathom | GA4 |
|---|---|---|---|---|---|
| First-party pixel (no cookie banner pain) | Yes | Yes | Yes | Yes | No |
| Revenue attribution (not just pageviews) | Yes | Partial | No | No | Partial |
| Multi-touch attribution models | Yes | No | No | No | Partial |
| Blended MER across all paid + organic | Yes | No | No | No | No |
| Cohort LTV (7 / 30 / 90d) | Yes | No | No | No | No |
| Real-time dashboards (sub-minute) | Yes | Yes | Partial | Partial | No |
| Starts at $9/mo | $9 | $19+ | $9+ | $15+ | Free |
vs. TripleWhale, Northbeam, TrueROAS, Hyros — revenue attribution platforms.
| Capability | Admaxxer | Triple Whale | Northbeam | TrueROAS | Hyros |
|---|---|---|---|---|---|
| Paste-token setup (no OAuth review) | Yes | No | No | No | No |
| Manual ad-spend entry (no platform connection) | Yes | No | No | Partial | No |
| World-class UTM hygiene grid | Yes | Partial | Partial | Partial | No |
| MMM + forecast + incrementality | Yes | Partial | Yes | No | No |
| Cohort LTV across platforms | Yes | Yes | Yes | Partial | Yes |
| AI agent that executes (BYOK) | Yes | No | No | No | No |
| Starts at $9/mo | $9 | $129+ | $999+ | $99+ | $199+ |
One platform. Two markets it dominates. Datafast-grade analytics on one side, TripleWhale-grade attribution on the other — most teams replace at least one tool from each side, and the math compounds when you do both.
Starter $9/mo (25k tracked events), Growth $29/mo (250k events), Pro $79/mo (1M events), Scale $199/mo (5M events). All plans include unlimited Meta + Google ad connections, unlimited team seats, and the Maxxer AI agent (BYOK). Annual billing: 2 months free. 7-day free trial on every plan. No credit card required. See the pricing page for details.
No. Because you supply your own long-lived access token, no app-review process is required.
Encrypted at rest with AES-256-GCM in your workspace database. Keys are derived from SESSION_SECRET using scrypt. See Security.
Yes. Admaxxer is designed to run on your own infrastructure (Postgres + Tinybird). The cloud version is a convenience, not a requirement.
You ask plain-English questions like “why is MER down this week?” and Claude reads your pixel + ad-platform data to answer. Bring your own API key — OpenRouter, Anthropic, Google, OpenAI — and pay model costs at provider pricing with no markup.
Meta Ads (Facebook + Instagram), Google Ads, TikTok Ads, and Klaviyo today via paste-token. Anything else (Reddit, Snap, podcasts) can be logged via ad-spend CSV upload.
Yes. Install the pixel and you immediately get first-party visitor analytics, revenue by source, and UTM attribution — no spend connections, no ROAS yet, but a full Datafast-style view of who’s driving revenue.